Media Monitoring Software, By Deployment (Cloud-Based, On-Premises), By Offering (Integrated Platform, Standalone Software), By End-User (Large Enterprises, Small- and Medium-Sized Enterprise), By Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, Print Monitoring), By Vertical (IT and Telecommunications, Retail and Consumer Goods, Banking, Financial Services, and Insurance (BFSI)Banking, Media and Entertainment, Travel and Hospitality) and By Region - Global Industry Perspective Comprehensive Analysis and Forecast, 2019-2025


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 MDTE73HA7E0N  |    Sep 13, 2019


In recent years, the media plays an essential role in the operations of any business. Social media monitoring software has features for tracking, listening, and gathering the required content from various social media platforms. Media monitoring software helps the business organization about changing consumer trends, track activities of competitors, to map sentiments, and understand social media presence. For improving the brand reputation, the media monitoring software helps to develop social media presence and collect demographic data for the same. The demand for media monitoring systems is increasing with significant investment in digital advertising, increasing customer focus for the advertisement of particular products, growth in the trend for personalized product content, increasing brand promotion on social media. Other factors fueling the market for media monitoring software are growing users of smartphones and rising advertisements through smartphones.



The Media Monitoring Software market report provides a detailed analysis of market trends, drivers, opportunities, and challenges. The market analysis includes the segmentation based on . It also includes company profiles, and competitive landscape, market share, and impact analysis of drivers, opportunities, and challenges. The Media Monitoring Software report also includes a detailed analysis of primary as well as secondary research. This report majorly analyses the leading players such as and their strategies, offerings, recent product innovations, partnerships, and acquisitions to estimate the Media Monitoring Software market. 

  • Zoho Corporation
  • Salesforce
  • Bangkok Digital Services
  • Brand24 Global
  • Brandwatch
  • CARMA International
  • 20/Twenty by Circus
  • Digimind
  • Galaseo
  • Isentia
  • Kantar Media UK
  • Linkfluence
  • Media Track
  • Meltwater
  • Sonar Social Media Monitoring Platform
  • Socialbakers
  • Sprinklr

Media Monitoring Software Segments

The Media Monitoring Software market is segmented as below

Segmentation

Deployment

  • Cloud-Based
  • On-Premises

Offering

  • Integrated Platform
  • Standalone Software

End-User

  • Large Enterprises
  • Small- and Medium-Sized Enterprise

Application

  • Broadcast Monitoring
  • Social Media Monitoring
  • Online Monitoring
  • Print Monitoring

Vertical

  • IT and Telecommunications
  • Retail and Consumer Goods
  • Banking
  • Financial Services
  • and Insurance (BFSI)Banking
  • Media and Entertainment
  • Travel and Hospitality

The qualitative analysis of Media Monitoring Software market report includes competitive landscape, key growth, and restraining factors. In addition to this, the PESTEL, Porter's Five, and Value chain analysis enables users to understand how the micro and macro-economic factors have influenced the Media Monitoring Software market.  The Media Monitoring Software market analysis allows users to understand the competitive factors in the market, which help them to take strategic business decisions for sustainable growth. 



In Media Monitoring Software market report the top-down and bottom-up approach has applied to estimate the Media Monitoring Software market. In the top-down and bottom-up approach, the report considered primary and secondary research. In the primary research, multiple interviews were conducted with CEOs, CFOs, and product managers of the leading players. The interviews also include the subject matter expert, investors, and end-user interviews. Secondary research includes company annual reports, press releases, whitepapers, market players’ association news portal, government portal, and journals. 

The comprehensive and detailed primary & secondary research followed by the qualitative analysis and quantitative analysis provides a 360-degree view of the market. It will help users to understand the competitive environment, potential segments which will create market opportunity in the coming future. The user finds the detailed analysis of leading players, including

  • Zoho Corporation
  • Salesforce
  • Bangkok Digital Services
  • Brand24 Global
  • Brandwatch
  • CARMA International
  • 20/Twenty by Circus
  • Digimind
  • Galaseo
  • Isentia
  • Kantar Media UK
  • Linkfluence
  • Media Track
  • Meltwater
  • Sonar Social Media Monitoring Platform
  • Socialbakers
  • Sprinklr
and their offerings, strategies, and recent innovations in the company profile section of the report.

Market Density is one-stop market research, advisory, consulting and, industry analysis reports platform. The reports' library providing business data and intelligence information on thousands of micro as well as high growth markets with global as well as regional coverage. Market Density offers premium progressive statistical surveying, market research reports, analysis & forecast data for B2B, B2C, and government organizations around the globe. Market Density helps global clients to deal with the business challenges in the competitive world for sustainable growth.




 

  • About Us
    • Why Should you buy this report (sample)
    • How this report delivers? (sample)
    • Key Questions Answered(sample)
  • Chapter 1: Introduction to Media Monitoring Software Market
    • Market Definition
    • Market Segmentation
    • Macro Economic Factor Analysis
  • Chapter 2: Executive Summary
  • Chapter 3: Market Factor Analysis
    • Porter’s Five Forces Analysis
    • PESTEL Analysis
    • Value Chain Analysis
    • SWOT Analysis
    • Pricing Analysis
  • Chapter 4: Global Media Monitoring Software Market Estimation & Forecast By Deployment
    • Cloud-Based
    • On-Premises
  • Chapter 5: Global Media Monitoring Software Market Estimation & Forecast By Offering
    • Integrated Platform
    • Standalone Software
  • Chapter 6: Global Media Monitoring Software Market Estimation & Forecast By End-User
    • Large Enterprises
    • Small- and Medium-Sized Enterprise
  • Chapter 7: Global Media Monitoring Software Market Estimation & Forecast By Application
    • Broadcast Monitoring
    • Social Media Monitoring
    • Online Monitoring
    • Print Monitoring
  • Chapter 8: Global Media Monitoring Software Market Estimation & Forecast By Vertical
    • IT and Telecommunications
    • Retail and Consumer Goods
    • Banking, Financial Services, and Insurance (BFSI)Banking
    • Media and Entertainment
    • Travel and Hospitality
  • Chapter 9 Global Media Monitoring Software Market Estimation & Forecast By Region
    • North America
    • Asia Pacific
    • Europe
    • EMEA
    • Latin America
  • Chapter 10 Competitive Landscape
    • Competition Mapping
    • Company Profiles (Suppliers)
      • Zoho Corporation
      • Salesforce
      • Bangkok Digital Services
      • Brand24 Global
      • Brandwatch
      • CARMA International
      • 20/Twenty by Circus
      • Digimind
      • Galaseo
      • Isentia
  • Chapter 11 Recommendations
  • Chapter 12 Acronyms and Assumptions

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